A longevity company for dogs
Furava was founded on a simple observation: the science of healthspan has moved fast in human medicine, and almost none of it has reached the animals living in our homes.
We're building the company to close that gap — starting with a daily supplement, and built to go further.
Where it started
Ty Zulim's dog is older now, and struggling to walk. He has worked his way through product after product, and none of them have helped.
His brother John went looking for something better — not a treatment, but daily support that might start earlier and do more. What he found instead was a category built on hidden formulas: proprietary blends that concealed the actual amounts, a single flat scoop for every size of dog, and impressive-sounding ingredients dosed too low to plausibly matter.
The problem wasn't that good ingredients didn't exist. It was that nobody would tell you how much of them you were getting.
Two brothers, fifty years of dogs between them, and a category that couldn't answer a basic question. That's the whole origin.
Who's building it
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Ty Zulim — Co-Founder, Operations
Ty works in the human longevity field, where the questions Furava is built around — how to extend healthspan rather than react to disease — have been studied seriously for years.
That background is the reason Furava exists in the shape it does. The frameworks the human longevity world has spent a decade developing have barely been applied to companion animals, despite dogs aging through the same biological systems on a compressed timeline.
Ty leads operations, manufacturing partnerships, and the commercial side of the business — the work of turning a formula into a company that's still here in ten years.
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John Zulim — Co-Founder, Formulation & Research
John is a systems engineer. His career has been spent understanding how complex systems interact, where they fail, and why fixing one component in isolation so often makes the whole thing worse.
He applies the same discipline to canine physiology. John leads ingredient selection, dose modelling, evidence review, and the weight-tiered dosing structure — including the decisions to cut ingredients that couldn't be defended.
His dogs are the reason he started. He doesn't have children; they're it.
Why now
Three things are converging.
Longevity science has become mainstream. Ideas that were fringe a decade ago — healthspan over lifespan, intervening before decline, treating aging as a system rather than a series of diagnoses — are now ordinary in human health. The translation to dogs has barely begun.
Dogs are family now, not property. The people buying premium pet health products increasingly research them the way they research their own. They read labels. They notice when a number is missing.
The category hasn't caught up. Most daily dog supplements are single-system, reactive, and formulated to a price. Proprietary blends remain standard practice. The gap between what informed owners want and what the shelf offers is wide, and widening.
Furava is built for the owner who has already noticed.
What we're not
We're not veterinarians. We're not veterinary nutritionists. Saying that plainly matters more to us than implying otherwise.
It's also why we work the way we do. We don't have clinical intuition to fall back on, so we defer to evidence — specifically canine evidence, not human research extrapolated to dogs because it sounded close enough. When the evidence for an ingredient is thin, we leave it out, even when it would look good on a label.
We consult with a licensed veterinarian on formulation review and safety considerations. Veterinary input informs our decisions; it doesn't replace your own veterinarian, who knows your dog and we don't.
What we won't do
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We won't hide the numbers
No proprietary blends. Every ingredient at a disclosed dose. If we're unwilling to publish the number, it doesn't belong in the formula.
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We won't pretend dogs are one size
Dosing scales with body weight. A single universal scoop can't be correct across a twenty-fold weight range, and we're not going to act like it is.
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We won't chase trends
If an ingredient is in Furava, it's because the canine evidence supports it — not because it's having a moment in the longevity market.
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We won't overpromise
Longevity support works over months and years. Anything claiming visible results in a week is selling something else.
We're building a company, not a product
CORE is the foundation — the daily base layer for healthy adult dogs. It's deliberately not everything.
Organ-specific support for kidney and liver health is under research. Targeted companion products, including the calm and stress support we cut from CORE, are planned rather than abandoned. And Furava Labs is our longer-horizon effort, looking at emerging science in canine healthspan beyond conventional supplementation.
Each of those is a real product with its own formulation work — not a line extension bolted on to fill shelf space. The naming was deliberate from the start: CORE is where the line begins.
Why we're taking our time
We could have launched a private-label formula months ago. That's how most brands in this category start — pick a stock blend, put a name on it, run ads.
Instead we spent that time deciding what belonged in the formula and what didn't, and we're still working through palatability, stability, and manufacturing before anything ships.
The objective isn't to stop aging. It's to manage it more intelligently — and a product built for daily use across a dog's whole life deserves to be built that way.